Scope of work
Our keyword research goes beyond volume — we factor in competition, intent, and your realistic ability to rank.
Competitor keyword gap analysis
Find keywords your competitors rank for that you're currently missing.
Search intent mapping
Every keyword classified by intent so content matches what searchers actually want.
Content calendar
A prioritised, scheduled plan of what to publish and when.
Topic cluster strategy
Content organised into clusters that build topical authority with Google.
Low-competition opportunities
Keywords where you can realistically rank in 60-90 days, not years.
Existing content audit
Your current pages reviewed for keyword optimization opportunities.
Our process
Industry & competitor research
We study your market and top-ranking competitors.
Keyword discovery
Hundreds of keyword opportunities identified and filtered by relevance.
Strategy & content mapping
Keywords mapped to a realistic, prioritised content calendar.
Ongoing refinement
Strategy adjusted monthly based on actual ranking performance.
Questions, answered
Do you also write the content, or just the strategy?+
We offer both — strategy-only engagements for teams with in-house writers, or full content creation as an add-on service.
How many keywords will I get?+
A typical research engagement delivers 50-150 prioritised keyword opportunities depending on your industry and market size.
What tools do you use for keyword research?+
We use a combination of Google Search Console data, Ahrefs/SEMrush, and manual SERP analysis to validate real ranking opportunity.