Scope of work
Every campaign we manage is built around measurable conversions, not vanity click metrics.
Campaign strategy & setup
Search, Shopping, or Display campaigns structured around your actual goals.
Keyword & negative keyword research
Targeting the right searches while filtering out wasted spend.
Ad copy & creative testing
Multiple ad variations tested to find what converts best.
Conversion tracking setup
Proper tracking so you know exactly what's driving results.
Bid & budget optimization
Ongoing adjustments to improve cost-per-conversion over time.
Transparent monthly reporting
Clear reports on spend, conversions, and ROI — no jargon.
Our process
Account audit or setup
We review existing campaigns or build new ones from scratch.
Launch & monitor
Campaigns go live with close daily monitoring in the first weeks.
Optimise
Bids, keywords, and creative refined based on real performance data.
Scale
Budget reallocated toward what's working best as results stabilise.
Questions, answered
What's the minimum ad budget you recommend?+
For most local service businesses, we recommend starting with at least ₹15,000-25,000/month in ad spend to gather enough data for meaningful optimization.
Do you charge a management fee on top of ad spend?+
Yes, our management fee is separate from your ad budget — 100% of your ad spend goes to Google. Contact us for current management fee rates.
How soon will I see results?+
Search campaigns can drive traffic immediately, but meaningful optimization typically takes 4-6 weeks of data collection.