SaaS Startup Growth

End-to-end growth engagement for a Mohali-based B2B SaaS startup. We built the Next.js marketing site, set up Google Search Ads targeting high-intent buyer keywords, and ran A/B tests on the landing page.

The Google Ads account we inherited was spending 60% of its budget on irrelevant queries. After rebuilding the campaign structure and adding 200+ negative keywords, CPA dropped from ₹4,200 to ₹1,800 in the first month.

Combined with landing page conversion rate improvements (A/B tested headline and CTA), the startup hit ₹8 lakhs in MRR by month 4 from a standing start.