₹480 → ₹180 cost per lead in 45 days
62%
CPL reduction
45
Days to result
Same
Lead volume
A Bengaluru coaching institute came to us after spending ₹2 lakhs on Google Ads with a single generic campaign pointing all traffic to their homepage. Cost per lead was ₹480.
We audited the account and found 60% of spend going to queries like "coaching institute salary", "coaching centre franchise", and "online courses for free" — none of which were their target audience. We rebuilt the campaign structure with separate ad groups per course, added 200+ negative keywords, and created dedicated landing pages for each course type.
Cost per lead dropped to ₹180 in 45 days at identical lead volume. The client reinvested the savings into more ad spend, doubling overall lead volume at the same per-lead cost.
Tech stack